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Slide Warm and fuzzy feeling insurance We started Fuelled by trying to answer a question. "What if business insurance wasn't totally sh*t?"

Even though it's a question we are still seeking a complete answer for, we have picked it up out of the gutter, given it a haircut, taken it out of it's double-breasted suit and banned it from boozy lunches at the gentlemen's club.

In fact, in 2024 we've helped protect thousands of businesses with some pretty useful insurance policies and we've also done a significant amount for the environment in the process.

Small acorns and all that...
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Slide Meet
The Team
Ah here it is, the only reason you visited the 'about us' page on the website. Click on each person's name to bring up a picture they don't like and a description that wasn't approved by them.

Interested in joining us? Head over to our careers page to see what it's like working here.
Careers at Fuelled
Steven Darrah This was all his idea Alex Littlejohn Head of insurance stuff Keeley Theron Head of business stuff Hollie Luther Head of sales and stuff
close Steven Darrah His biggest fear is reading 'smart casual' as a dress code for events. Has more pairs of shoes than his wife and collects really nerdy things like Pokemon cards and figurines. Often says 'what's the worst that can happen?' right before the worst thing to happen. book today close Alex Littlejohn Professional gamer that was forced in to retirement now that he's a grown up. Used to bring cakes in to the office for everyone but has stopped that now for some reason. 99 times out of 100 will order a chicken burger if it's on the menu. book today close Keeley Theron Marginally more fun before he gave up alcohol. Keeps telling everyone his body is a temple, probably one of those slightly run down ones now that looks nice from further away. Does do quite nice things for charity though, and tries everything once. *everything* book today close Hollie Luther Joined as Fuelled's first employee, possibly the most responsible person in the office. Has a dog that smells really bad, but he's quite cute. Wont let anyone else do the Fuelled instagram account but then complains about being too busy to post anything. Our Private Office plan offers a secluded space for you or your team, with all the benefits of the coworking environment. Perfect for startups or small businesses needing privacy and focus, while still being part of the community. book today

Andy 1 “ They are a different breed of insurance company from any other I’ve come across - it really feels like they are in your corner and want you to win. There’s a lot of flexibility and excellent client care. The team there really are pre-occupied with whether or not you are getting the most/best out of the policies. Founder - THIS.co James 2 “ It’s rare you get to be enthused by insurance, it’s boring, expensive and generally just not a joyful chore. Except when I dealt with Fuelled. Now, you might say this is because they were cheaper than the other quotes I’d got, but that’s only part of the story. I’ll go as far as to say that if you don’t buy insurance from Fuelled, you’ve probably made a mistake. Founder - Nuke From Orbit Adam 3 “ Great at what they do, insurance is usually a frustrating experience to deal with, at Fuelled, they talked me through everything and I understood why they needed certain bits of information. I have real peace of mind, that if anything were to go wrong, I have the correct cover to sleep well at night, and that's what I need from my insurance provider! Founder - Layers Accountancy Andy 1 “ I've been in business for over 10 years now and never had an insurer as good as them. Not only are they incredibly human, and attentive, but they're also no jargon and straight to the point. Policies and best prices. Also a cool brand and people who truly understand the startup space. Couldn't recommend them more highly. Every startup should be insured by Fuelled.

Ash @ Rebel Meetups
What our
Members say

Slide Our Impact Our Commitment
To the Environment
In 2021 we made a pledge to be better.

Fuelled's mission is to drive economic sustainability, foster positive social impact, and champion environmental stewardship. Through our commitment to planting trees for every policy sold, we've avoided 371.39 tonnes of CO2 emissions since 2020. Additionally, we support Plastic Bank projects, such building ethical ecosystems in coastal communities and providing fair-wage employment to the locals.

By empowering communities and mitigating environmental impact, we strive to create a brighter future for all. At Fuelled, we continue this ethos through encouraging a paperless office environment. All client files are entirely computer-based and do not allow printed copies of documents. This commitment to sustainability underscores our holistic approach to responsible business practices.'.

In 2024 we'll plant our 10,000th tree and support the removal of 50,000 plastic bottles from the worlds oceans.

Slide We believe that insurance should be used as a vehicle to drive positive impact. That's why we commit 1% of our revenue to environmental and charitable causes and are proud members of the B Corp Movement.

Oh, and we're also required to inform you that we're Authorised and Regulated by the Financial Conduct Authority under reference number 810317.
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